VETEMENTS was created by MR.D, Alex, Hogan and Shan in London, England in 2013. The brand name VETEMENTS consists of six words that represent its core spirit: Venture, Eyes, Modern, Network, Tempo and Show. The brand specializes in apparel, echoing the initial intention of the four founders and advocating the brand spirit of “IS NOT THE SAME”. In the four development stages, the brand interpreted and perceived a multi-dimensional vision, and expressed itself clearly and thoroughly. Since there is no standard answer in this world, VETEMENTS encourages you be yourself.